Santa's Airbag

ART DIRECTION, DESIGN

Riding is dangerous, that's why RevZilla offers wearable airbags for motorcyclists. However, selling these gadgets can be tricky, and the topic of safety can be a buzz-kill. For the 2025 holiday campaign, we took a cheeky approach and added a bit of fun to an otherwise boring topic. We injected Santa's iconic outfit with some moto-magic...including an airbag of course, along with a fresh tin of beard balm and lactose pills.

Organic and paid ads are our toughest channels for this niche market. I used a social-first approach to ensure I could get the "why" and "how" across when context and time are severely limited.

Animation was a must to show the product in action in a short amount of time. Plus, movement like this continually proves to drive engagement and increase CTR.

6 Week Campaign: Across-Site Marketing, Organic + Paid Social, Email